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→ BROOKE PERSICH : interview ↲

Posted on: 12.30.2013

Do crystals, gems and stones, really have magical healing powers? Could wearing a piece of Rose Quartz assist in bringing love? Does a chunk of Aqua Aura hold the power to help you speak your truth?   I believe the answer to these question is, yes, and I encourage you to give it a try.  Give way to your inner mystic, and get yourself one of these gorgeous creations by Australian, jewelry designer, Brooke Persich.  Her current, SOLD OUT, collection is unique because of her creative use of raw & polished crystals, fused with special adornments such as antique metals, all of which translates into brilliant, wearable art, that that mixes well with the modern, minimalist aesthetic, but also falls into the genre of avant - garde, feminine, luxury. 
Brooke’s life sounds as intriguing as her art.  Check out our interview below: 

Artist/Designer: Brooke Persich
Star Sign: Aries 
Instagram: @brooke_persich

You mentioned that you recently made a big move to NYC; how does that compare to life in Australia?  
It's different of course, but I really love it here and feel it's the right place to be. I miss being close to nature and the ocean, but I am used to big, busy cities (I used to live in London). I ensure, I still create cool, harmonious spaces to work and live... 

What is your design philosophy? 
I design to create something beautiful, to intrigue and delight and to bring a sacredness back to jewelry, to remind us to treasure delicate, nature born things, such as crystals and of course ourselves… 
Whenever I wear my rings (if you ever see my hands they are piled with crystals and gemstones) people always stare at them in fascination. I love seeing the bewilderment and curiosity on their faces as they inspect them closer to observe the tiny, colour schemes and textures in the stones. They touch them so gently; it brings out this beautiful, almost childlike, inquisitive nature in people that I really love to see....

When women wear my jewelry, it's like they are suddenly empowered; not only do they look like complete goddesses, but they act like it - not in vanity or arrogance, but in a very honoring, feminine and beautiful way... They become more conscious of their hands and movements, they are gentler... I feel like, as humans, we use our hands for so much - communication, love, connection, building, talking and creativity. So, I guess, all this symbolism underlies my design. I design in accordance with what is going to inspire on-lookers and, of course, the wearers. 

Your work evokes mysterious beauty with your use of crystals & skulls -- what type of symbolic meaning do these items have for you?  

Thank you. Crystals have a very special place in my heart and life. I have always worked with them before designing jewelry, and so it seemed only natural to focus the label around these crystal, statement pieces. I wanted to do them justice. I guess I am a little bit of a gothic and a romantic at heart --I love black, I love skulls. Crystals, as I have previously mentioned, are reminders and connectors to the natural world. They are really powerful, and I love feeling connected to nature.  There's this incredible book called, The Book of Symbols , published by Taschen, that goes into detail about the symbolism of skulls and other symbols that I use in my jewelry. It's really influential on my work. Skulls, have been used since the beginning of time to symbolize man's fascination with our mortality and mysteries of the mind. I feel this is always relevant to how I live and examine my own life and the world... I am curious about everything. 

You can’t take your eyes off of . . . ?

The cityscape at about 4pm, in New York, this winter. It's snowy; the skies are pink and grey and look so beautiful against the streets and buildings. 

Can you give us a short, 10-item Happy List:
Hmmm, in no particular order, this is what has made me feel happy lately.......
  • Ginger Shots from JuicePress.
  • Vintage, Black Chelsea Boots.
  • My clear, quartz skull ring, in gold.
  • Gong meditations at Golden Bridge yoga. 
  • My 'B' initial sweater from Opening Ceremony. 
  • Book: 'The Hidden messages in Water' by Masaru Emoto.
  • Being with my beautiful and talented friends.
  • The prettiest, delicious, vegan sushi rolls at Beyond Sushi, in Chelsea Markets.
  • Snow! 
  • My new collection, due for release in a few weeks!
What is the best advice you’ve ever gotten?
Advice is a tough one...I don't really believe in advice - giving or receiving, because it's basically a lesson from someone else's life. What's right for one person isn't always right for everyone; what worked in one instant, you may find could never work for you. Advice doesn't always mean success either; you will still always have to learn your lessons for yourself in one form or another -- no one has all the answers or solutions...

To me, it's good and healthy to make mistakes and learn from them. It's a good thing to fail. It's okay not to know what to do or feel confused and unsure. These are all inevitable events and parts of life so if you're just after the bliss and success, you've come to the wrong life. . . I learned that through my own experiences, and now I am not so scared of all those negative things! I embrace them... 

In my opinion, instead of dishing out or taking advice, we can instead understand and empathize with each other - that's a beautiful, compassionate action. It's this action that makes all that learning bearable,  because you realize, we're all in the same boat, we're all going through the same confusion, mistakes and failures, and we will all end up, exactly, where we need to be afterwards!


Peace, Love & Good Chocolate


  1. these creations look amazing!
    Happy Holidays and Happy New Year!
    May it filled with joy, love and peace

  2. oh my gosh these rings are insaaaaane!! so beautiful! happy new year!

  3. Those rings are mindblowing incredible!

  4. OMG,sooo amazing. *__*
    Lovely greets Nessa

  5. i want every single one of these rings!


  6. Loved this interview, such a beautiful way of looking at things and life. Loved her answer on advice. Lifted my mood this morning. Thanks for posting :)

  7. beautiful jewelry and interview. i love when i read things and gain new perspective …now i deeply thinking about advice! strange how it's so common yet i've never heart to it referred to it like this.. very wise. thankyouthankyou for sharing.
    ps i am a follower on instagram and finally am reading your blog. so beautiful and inspiring, paris. thank you from the bottom of my heart. i am creating my life to be more peaceful, healthy, energized, beautiful, and ME, day by day. xoxo.

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